SAVAGE CAFÉ

Infraction No. 1

This is a very interesting case, we can find a little bit of everything: atrocious kerning, genetically modified serifs, obese stems, shaky baseline, overgrown x-heights and a comatose acute accent* amongst others.
At the same time, there is one thing to be admired about the person who did this, and that is the audacious intent to recreate a font. The craftiness of the sign, painted by hand on top of a board that belongs to a piece of furniture, is the consequence of an obstinate individual who doesn’t trust other people’s trades or professions.

After a long research, scrolling up and down my Font Explorer, I’m bold enough to conclude that this craftsperson was trying to emulate a Times New Roman PS. Not even Name that font was able to identify it or give me any option.

Would you have coffee at this café?
It will be like drinking a black beverage made out of roasted peanuts, soy beans and some Nescafé, it might be black but it wont look like coffee, and it will definitely not taste like coffee.

Photo taken in Toronto (not so obvious) by Juan Madrigal
*The French word café is to accentuate Toronto’s bilingualism

LOGO DESIGN FOR FAT MAGAZINE

Designing the logo or masthead was the first part of a school exercise about redesigning a magazine, in this case a fashion Magazine called Fat.

The logo is a modification of Clarendon Bold.
A lot of small modifications were made in order to make it look like a logo, not just a word typesetted in Clarendon.
Below is a sample of those modifications, the grey word is the Clarendon as it is. The final logo is in black.

TYPOGRAPHY EXERCISE

 

More homework…

Grouping principles, closure and modal completion
“A margin that divides and delimit the image in different zones is perceived even when it doesn’t exist”.

Type 
Memphis, Interstate, Ms. Eaves.

AIM 
Work on a Closure and Modal completion image:
Select a letter(s) to form a geometric figure
Select a word and experiment with modal completion of some of the letters
Select an object and experiment forming a geometric figure
You can experiment with the different ways of completion

Work for the Visual Language Class for the Advanced Typography Certificate Program at Langara College

 

TYPOGRAPHY EXERCISE

Advanced Typography Certificate

I’m on my second course on this program, this is the program overview:
The graduate of the Advanced Typography program should be able to achieve upper-level typographic and design employment. Because the program covers the range of the profession, from theoretical and historical issues to letterform design, graduates will be exposed to numerous specializations within the field. Upon completion, graduates will be skilled in letterform design, information design, book design, magazine design, history of typography, typographic theory, and typographic research and writing.

Curriculum Structure
Each class in the Advanced Typography program meets once a week for 4 hours over a 12-week term, equaling 48 contact hours per class. The program is comprised of 8 subjects, totaling 384 instructional hours. Students must complete and pass all courses for completion and certification. 

Faculty
Our instructors are internationally recognised professionals with extensive abilities, industry awards, and academic recognition.

More info about the Advanced Typography Certificate

I  took the “Typography 3: Extended Text” in fall 2008 and I’m presently taking “Visible Language”

 

These are some of the exercises 

Book List
Type: Geo Slab serif 703
AIM: Create a bibliography (book) or a simplified book review (magazine) style of page, pages or spreads (i.e. not a poster) 
Format: Choose a format that will be easy to present, or choose an existing format that you like or develop a new format? 
Exercise for Typography 3, part of the “Advanced Typography Certificate” at Langara College.
 

 

Word Play

Type: Futura
AIM: Express the meaning or idea of a word by use of size spacing or placement of letters on a page, Repitition and tints are OK if appropriate
Format: Page size square 20 x 20 cm. 
Exercise for Typography 3, part of the “Advanced Typography Certificate” at Langara College.

 

 

 

 

 

Masthead
Type: Rimex
Exercise for Typography 3, part of the “Advanced Typography Certificate” at Langara College. 

Type: Hilde Sharpie

 

 

More exercises to come…